Do you have an interest in the history of advertisements?  Are you curious to see how gender and stereotypes are portrayed through ads?  Are you just interested in history and looking at how things used to be?  If so, Ad*Access will be a great resource for you!  This pilot project, hosted by Duke University, contains and gives access to over 7,000 ads from U.S. and Canadian print resources spanning from 1911-1955.  The advertisements focus on five basic categories: Beauty and Hygiene, Radio, Television, Transportation, and World War II.

Through this website you can either browse or search by keywords.  If you’re just curious to get a feel for the site, we’d recommend browsing to see what all is there first. Try clicking on the “subject” button for a more refined browsing experience.

Once you start browsing, a menu will appear on the left-hand side of the screen allowing you to Narrow Your Results by a number of options (ex. Company, Date, Publication…).

A fun way to play around with the results display is looking at things using the “3D Wall.”  The images are high-quality jpegs and can be saved and used for educational purposes with the correct attribution/citation.

Have fun with it, it’s a great resource!


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